Hardees can keep their burgers and porn!

I am not a fan of Hardees (Carls, Jr. for those of you “out west”).  I have never been very impressed with their menu, the cleanliness of their stores or the staff that they hire.  And–I am disgusted with the soft porn they use on television to sell their products.  We saw an ad just the other day where two women were wearing swimsuits that showed as much flesh as was probably legally to show.

So they could sell a hamburger.

Remember the “good ‘ole days” when some fully-dressed, gray-haired ladies yelled, “Where’s the beef?”

Remember when McDonald’s ads were appropriate viewing for the entire family?  I do, because those days are still in the present.  Simply put–McDonald’s does just about everything better than Hardees (you might argue successfully that the biscuits are better at Hardees).  I know that there are exceptions in everything, but I remain convinced that McD’s is a far-better managed restaurant chain than Hardees.  They are also much more concerned with family values.  Chick-fil-A leads the way, but I want to take this opportunity to (1) let McDonald’s know that I appreciate their modesty in their advertisements and (2) let Hardees know that they have seen the last dollar from my wallet.

And believe me when I say–they couldn’t give a rip.

I found the following online helpful:

CKE [owner of Hardees and Carl, Jr] is running the ads in select markets only after 9 p.m. and has no plans to drop the ads, said spokeswoman Jenna Petroff.

The ads are aimed at Hardee’s “target audience of Young, Hungry Guys,” she said in a prepared statement. “We do not aim to exclude or offend any other group with our efforts, but merely to appeal and amuse a very specific audience.”

Another new Hardee’s promotion involves using actresses dressed as French maids on segways to promote the chain’s new French Dip Thickburger.

“The Hardee’s marketing team seems intent on pushing the boundaries at every turn whether we’re talking about ‘iced B-holes’ or the company’s attempts at turning hamburgers into sex objects,” said Parents Television Council president Tim Winter, in a statement. “Each and every local franchisee can and should object and every Hardee’s customer has the right to patronize a more responsible fast food restaurant chain.”

I close with a paragraph left in the comment section below the article from which the above quote was taken. It was written by Inanho on July 22, 2009. You’ll either agree with it or continue to think of me as a conservative, old fart.

It is truly amazing to me that any corporation or advertising agency would subject the public to the kind of commercials that Hardees’ management company has aired for the last decade or more. Many commercials prior to the distasteful “biscuit hole” one have targeted the lowest common denominator of male sensibilities.  Jenna Patroff says that the ads are aimed at Hardee’s “target audience of Young, Hungry Guys,” that “We do not aim to exclude or offend any other group with our efforts, but merely to appeal and amuse a very specific audience.” It’s ironic to me that the spokesperson is a woman who certainly has no sense of the history of subjagation of, sexual objectification, and domestic abuse against women in this country. When, as a society, we have commercials entering our home that are totally insensitive to the safety and wellbeing of women through an act to “appeal and amuse” “young, hungry guys,” then we are going down a path of no return. While I agree that, if we don’t like their ads, then you can choose not to buy from Hardees, AND I don’t believe in censorship of speech in any form, we all must stand up for what is right. We cannot return to a period of our history when women were seen as second-class citizens and sexual objects, I don’t care what some “young, hungry guys” are amused by today!

 

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